Conley v. Lindsay Acura

Tyack, Presiding Judge.

The facts of this case are both straightforward and undisputed. In 1996, defendant, Lindsay Acura (“Acura”), a car dealership, ran a print advertisement in a local newspaper that contained language offering $200 off the purchase price of any vehicle. The relevant language of the coupon reads as follows: “Bring This Ad In And SAVE $200.00 OFF Selling Price!”

The plaintiff, Robert Conley, Jr., went to Acura armed with seventy-four copies of the ad, which he offered, unsuccessfully, as full payment for a vehicle. According to Conley, since the advertisement contained no…