Shoppin' Bag of Pueblo, Inc., a Colorado Corporation and F.H. Markets, Inc., a Colorado Corporation v. Dillon Companies, Inc., a Kansas Corporation

BARRETT, Circuit Judge.

Appellant Shoppin’ Bag, a supermarket retail concern, opened a “no frills” grocery-warehouse in Pueblo, Colorado, in March of 1979. Already established in the Pueblo marketing area were appellee (d/b/a King Soopers, a division of Kroger Companies, Inc.), Safeway, Albertsons and other independent grocers. During its first nine weeks of operation, Shoppin’ Bag experienced a high degree of success.

In May, 1979, the president of King Soopers determined that in order to avoid substantial losses, its Pueblo stores had to dramatically reduce prices, even below total costs, to…