Sentinel Consumer Products, Inc. v. Mills, Hall, Walborn & Associates, Inc.

Joseph E. Mahoney, Judge.

The following appeal arises from a breach of contract in which appellee, Mills, Hall, Walbom & Assoc., agreed to provide public relations services to appellant, Sentinel Consumer Products, Inc. For the reasons that follow we reverse the judgment of the trial court and remand for further proceedings not inconsistent with this opinion.

Appellant manufactures and sells health and beauty products. In 1993, as the company was approaching its ninetieth year in business, appellant interviewed several public relations firms in order to choose one to promote the company’s…