LG Electronics U.S.A., Inc. v. Whirlpool Corp.

MEMORANDUM OPINION AND ORDER

AMY J. ST. EVE, District Judge:

As is often true in false advertising cases under the Lanham Act, LG and Whirlpool are fierce competitors in a lucrative product market. 1 This particular case involves home laundry appliances, and specifically, the recent release of the parties’ respective clothes dryers that include “steam” features. These “steam” features generally are designed to refresh fabrics by removing odors and wrinkles — similar to dry cleaning at home, only “not-so-dry cleaning.” LG experienced the first success in the “steam” category, entering the market…