Palisades Pageants, Inc. v. Miss America Pageant

RICH, Judge.

This appeal 1 is from the decision of the Patent Office Trademark Trial and Appeal Board, 158 USPQ 664, sustaining appellee’s opposition to appellant’s application to register the service mark LITTLE MISS AMERICA on the Principal Register, serial No. 216,728, filed April 16, 1965, asserting first use of the mark on August 30, 1963. We affirm.

THE PARTIES

Appellant is a for-profit corporation which conducts beauty contests for young girls, ages five to ten years, at Palisades Amusement Park, New Jersey. It seeks to register the mark “for promoting the sale of the goods and services…