Closed Loop Marketing, Inc. v. Closed Loop Marketing, LLC

ORDER

LAWRENCE K. KARLTON, Senior District Judge.

Plaintiff and defendant are both companies engaged in the business of, inter alia, internet marketing consulting and advertising consulting. At the time this action was filed, plaintiff and defendant both operated under the name “Closed Loop Marketing,” although defendant argues that it has since adopted the name “CLM.” Plaintiff brings this action alleging that it has a protectable interest in the trade name Closed Loop Marketing, and that defen dant has infringed upon this interest and diluted the name.

Before the court are two motions:…