Norton Tire Co. v. Tire Kingdom Co.
Court of Appeals for the Eleventh Circuit
1Opinion of the Court
TJOFLAT, Circuit Judge:
I
Norton Tire Co. (Norton) and Tire Kingdom Co. (Tire Kingdom) are competitors in the retail automobile tire trade. Norton's sales consist primarily of name brand tires made by B.F. Goodrich, Michelin, and Pirel-li. Tire Kingdom also carries name brand tires, but it concentrates on selling private brand tires, which have a higher profit margin. Tire Kingdom sets low prices on its name brand tires and advertises these prices extensively to lure customers into its stores; salesmen then try to convince the customer to buy private brand tires instead. Low inventory levels of…
2Cases cited7 opinions
- Larry Bonner v. City of Prichard, AlabamaCourt of Appeals for the Eleventh Circuit · 1981
- Swift & Co. v. United StatesSupreme Court of the United States · 1905
- Jurldine A. Donaldson v. Paul v. ClarkCourt of Appeals for the Eleventh Circuit · 1987
- Forro Precision, Inc. v. International Business MacHines Corp.Court of Appeals for the Ninth Circuit · 1982
- Yoder Bros. v. California-Florida Plant Corp.Court of Appeals for the Fifth Circuit · 1976
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