Thermal Design, Inc. v. American Society of Heating, Refrigerating & Air-Conditioning Engineers, Inc.

KANNE, Circuit Judge.

Thermal Design alleged that the American Society of Heating, Refrigerating and Air-Conditioning Engineers, Incorporated (“ASHRAE”) violated Wisconsin common law as well as the Wisconsin Deceptive Trade Practices Act. 1 Thermal Design claims that ASHRAE intentionally published a false and misleading thermal performance standard, which induced consumers to purchase Thermal’s competitors’ products in lieu of its own. The district court granted ASHRAE’s motion to dismiss Thermal’s Wisconsin Deceptive Trade Practices Act claim with prejudice. . It then granted summary judgment…