Carter Products, Inc., and Sullivan, Stauffer, Colwell & Bayles, Inc. v. Federal Trade Commission

WISDOM, Circuit Judge.

Everyone knows that on TY all that glisters is not gold. On a black and white screen, white looks grey and blue looks white: the lily must be painted. Coffee looks like mud. Real ice cream melts much more quickly than that firm but fake sundae. The plain fact is, except by props and mock-ups 1 some objects cannot be shown on television as the viewer, in his mind’s eye, knows the essence of the objects.

The technical limitations of television, driving .product manufacturers to the substitution of a mock-up for the genuine article, if they wish to use what they may regard…