Federal Trade Commission v. Mary Carter Paint Co.

Respondent Mary Carter Paint Company1 manufactures and sells paint and related products. The Federal Trade Commission ordered respondent to cease and desist from the use of certain representations found by the Commission to be deceptive and in violation of § 5 of *47the Federal Trade Commission Act, 38 Stat. 719, as amended, 52 Stat. 111. 15 U. S. C. § 45 (1964 ed.). 60 F. T. C. 1830, 1845. The representations appeared in advertisements which stated in various ways that for every can of respondent’s paint purchased by a buyer, the respondent would give the buyer a “free” can of equal quality and…