Sheraton Corp. of America v. Sheffield Watch, Inc.

BALDWIN, Judge.

This appeal is from the decision of the Patent Office Trademark Trial and Appeal Board, 167 USPQ 248 (1970), dismissing appellant’s opposition to registration of the mark SHERATON, for watches and clocks.1 The mark as it appears in appellee’s application is somewhat stylized:

*1401Opposition is primarily based on use of appellant’s marks SHERATON and what the board referred to as appellant’s “S” mark, shown below:

The pertinent facts are succinctly and accurately discussed in the published board opinion, familiarity with which is assumed.

Opinion

In concluding that there would be no…