Williams v. S. H. Kress & Co.

S. H. Kress & Company is in the general merchandise business. It operates 264 retail stores throughout the United States and Hawaii. The Benjamin Ansehl Company, of St. Louis, manufactures toilet articles, cosmetics, and drug products, which it sells to large chain store organizations, wholesalers, and general merchandise companies. It prepares and markets a product called “Aseptisol.” Kress & Company is a large purchaser and distributor of this product. Affixed to each bottle of Aseptisol is a label, which reads:

“A safe, efficient antiseptic and deodorant for home and hospital use —…