Legal Opinion
Target Market Publishing, Inc. v. Advo, Inc.
Court of Appeals for the Seventh Circuit
Decided February 18, 1998No. 97-1979PublishedCited by 67 opinions
1Opinion of the Court
CUMMINGS, Circuit Judge.
In 1993, Target Market Publishing, Inc. (“Target”) and ADVO, Inc. (“ADVO”) entered into a one-year contract to produce and market a direct mail advertising publication known as _ Select Auto. The joint venture involved selling auto dealers exclusive advertising rights at a flat rate in the publication, which would be mailed monthly to targeted zones of 100,000 households. The two companies agreed to test the new product in Cleveland and, if it met with success there, to introduce it into additional markets. Target and ADVO were to share equally any net profits from the…
2Cases cited14 opinions
- Anderson v. Liberty Lobby, Inc.Supreme Court of the United States · 1986
- Celotex Corp. v. Catrett, Administratrix of the Estate of CatrettSupreme Court of the United States · 1986
- Daubert v. Merrell Dow Pharmaceuticals, Inc.Supreme Court of the United States · 1993
- General Electric Co. v. JoinerSupreme Court of the United States · 1997
- McNutt v. General Motors Acceptance Corp.Supreme Court of the United States · 1936
9 more not listed; retrieve them via the Exa API.
3Cited by67 opinions
- Meridian Security Insurance Co. v. David L. SadowskiCourt of Appeals for the Seventh Circuit · 2006
- United States v. Larry D. HallCourt of Appeals for the Seventh Circuit · 1999
- Nourain B. Niam, and Peter Blagoev, Iordanka Kissiova, and Iana Kissiova v. John Ashcroft, Attorney General of the United StatesCourt of Appeals for the Seventh Circuit · 2004
- Zenith Electronics Corp. v. Wh-Tv Broadcasting Corp., Cross-AppelleeCourt of Appeals for the Seventh Circuit · 2005
- Loeffel Steel Products, Inc. v. Delta Brands, Inc.District Court, N.D. Illinois · 2005
62 more not listed; retrieve them via the Exa API.