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Legal Opinion

American Brands, Inc. v. R. J. Reynolds Tobacco Co.

District Court, S.D. New York

Decided June 2, 1976No. 76 Civ. 762PublishedCited by 51 opinions

1Opinion of the Court

MEMORANDUM

LASKER, District Judge.

American Brands, Inc., (American) brought this action February 17, 1976 against R. J. Reynolds Tobacco Company (Reynolds) and LKP International Ltd. (Reynolds’ advertising agency) for alleged violations of the Lanham Act, 15 U.S.C. § 1125(a) and the laws of the State of New York. Jurisdiction is predicated on 15 U.S.C. § 1121, 28 U.S.C. § 1338(a) and (b), and the doctrine of pendant jurisdiction.

At the time suit was commenced, American claimed that Reynolds’ advertising of its “NOW” 2 mg tar cigarettes which then stated “Now. The lowest ‘tar’ of all…

2Cases cited8 opinions

  1. L'Aiglon Apparel, Inc. v. Lana Lobell, Inc.Court of Appeals for the Third Circuit · 1954
  2. La Societe Anonyme Des Parfums Le Galion v. Jean Patou, Inc. And Michael Stramiello, Jr., Collector of Customs of the Portof New YorkCourt of Appeals for the Second Circuit · 1974
  3. Alfred Dunhill Limited and Alfred Dunhill of London, Inc. v. Interstate Cigar Company, Inc.Court of Appeals for the Second Circuit · 1974
  4. Colligan v. Activities Club of New York, Ltd.Court of Appeals for the Second Circuit · 1971
  5. Geisel v. Poynter Products Inc.District Court, S.D. New York · 1968

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3Cited by51 opinions

  1. The Coca-Cola Company v. Tropicana Products, Inc.Court of Appeals for the Second Circuit · 1982
  2. Castrol Inc. v. Pennzoil Company and Pennzoil Products CompanyCourt of Appeals for the Third Circuit · 1993
  3. Time Warner Cable, Inc. v. DirecTV, Inc.Court of Appeals for the Second Circuit · 2007
  4. United States v. Conservation Chemical Co.District Court, W.D. Missouri · 1985
  5. Ppx Enterprises, Inc., Mod Music, Inc., and J.H. Records, Inc., Ppx Enterprises, Inc. v. Audiofidelity Enterprises, Inc. And Dante J. PuglieseCourt of Appeals for the Second Circuit · 1987

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