Legal Opinion
The Coca-Cola Company v. Tropicana Products, Inc.
Court of Appeals for the Second Circuit
Decided September 29, 1982No. 1524, Docket 82-7422PublishedCited by 301 opinions
1Opinion of the Court
CARDAMONE, Circuit Judge:
A proverb current even in the days of ancient Rome was “seeing is believing.” Today, a great deal of what people see flashes before them on their TV sets. This case involves a 30-second television commercial with simultaneous audio and video components. We have no doubt that the byword of Rome is as valid now as it was then. And, if seeing something on TV has a tendency to persuade a viewer to believe, how much greater is the impact on a viewer’s credulity when he both sees and hears a message at the same time?
In mid-February of 1982 defendant Tropicana Products, Inc.…
2Cases cited21 opinions
- Doran v. Salem Inn, Inc.Supreme Court of the United States · 1975
- Jackson Dairy, Inc. v. H. P. Hood & Sons, Inc.Court of Appeals for the Second Circuit · 1979
- United States v. CorrickSupreme Court of the United States · 1936
- In the Matter of Emanuel JosephsonCourt of Appeals for the First Circuit · 1954
- Donovan v. BierwirthCourt of Appeals for the Second Circuit · 1982
16 more not listed; retrieve them via the Exa API.
3Cited by301 opinions
- Paul Jolly v. Thomas Coughlin, Robert Greifinger, John P. Keane, C. Greiner, S. KapoorCourt of Appeals for the Second Circuit · 1996
- Luce v. EdelsteinCourt of Appeals for the Second Circuit · 1986
- register.com, Inc. v. Verio, Inc.Court of Appeals for the Second Circuit · 2004
- Bristol-Myers Squibb Company, Cross-Appellant v. mcneil-p.p.c., Inc., Cross-AppelleeCourt of Appeals for the Second Circuit · 1992
- Citibank, N.A. And Citicorp v. Citytrust and Citytrust Bancorp, Inc.Court of Appeals for the Second Circuit · 1985
296 more not listed; retrieve them via the Exa API.