Ideal World Marketing, Inc. v. Duracell, Inc.
District Court, E.D. New York
1Opinion of the Court
MEMORANDUM AND ORDER
BLOCK, District Judge.
This is an action for trademark infringement in violation of the Lanham Act, 15 U.S.C. § 1125(a), and for common law unfair competition. Plaintiff Ideal World Marketing, Inc. (“Ideal World”), a Queens-based distributor of consumer electronic devices, has used the term “PowerCheck” in connection with the marketing of camcorder battery packs since 1993. Since 1996, defendant Duracell, Inc. (“Duracell”) has used Power-Check to promote alkaline batteries that have a feature that enables the consumer to verify the remaining power. Ideal World alleges that…
2Cases cited33 opinions
- Anderson v. Liberty Lobby, Inc.Supreme Court of the United States · 1986
- Celotex Corp. v. Catrett, Administratrix of the Estate of CatrettSupreme Court of the United States · 1986
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- Abercrombie & Fitch Company v. Hunting World, IncorporatedCourt of Appeals for the Second Circuit · 1976
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