Legal Opinion

NIKE, Inc. v. "JUST DID IT" Enterprises

Court of Appeals for the Seventh Circuit

Decided September 28, 1993No. 92-3303PublishedCited by 32 opinions

1Opinion of the Court

MANION, Circuit Judge.

Humor, like beauty, is in the eyes of the beholder. When artist Michael Stanard designed and sold t-shirts and sweatshirts with a “swoosh” design identical to Nike, Inc.’s, but with the word Mike instead, Nike saw no humor and sued for trademark infringement. Stanard responded with a parody defense. The district court granted Nike’s motion for summary judgment, 799 F.Supp. 894. We reverse and remand.

I. Background

Nike manufactures and markets footwear, apparel and related accessories. To identify with its products, it has used the word NIKE and/or a swoosh design as its…

2Cases cited26 opinions

  1. Hustler Magazine, Inc. v. FalwellSupreme Court of the United States · 1988
  2. McGregor-Doniger Inc. v. Drizzle Inc.Court of Appeals for the Second Circuit · 1979
  3. Ginger Rogers v. Alberto Grimaldi, Mgm/ua Entertainment Co., and Pea Produzioni Europee Associate, S.R.L.Court of Appeals for the Second Circuit · 1989
  4. James Burrough Limited and Kobrand Corporation v. Sign of the Beefeater, Inc., and Montgomery Ward & Co., IncorporatedCourt of Appeals for the Seventh Circuit · 1976
  5. Squirtco, Cross-Appellee v. The Seven-Up Company, a Missouri Corporation and Seven-Up U.S.A., Inc., a Missouri Corporation, Cross-AppellantsCourt of Appeals for the Eighth Circuit · 1980

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3Cited by32 opinions

  1. Hugo Boss Fashions, Inc. & Hugo Boss Usa, Inc., Plaintiffs-Appellees-Cross-Appellants v. Federal Insurance Company, Defendant-Appellant-Cross-AppelleeCourt of Appeals for the Second Circuit · 2001
  2. Eli Lilly & Company, an Indiana Corporation v. Natural Answers, Incorporated, a Florida Corporation, and Brian A. FeinsteinCourt of Appeals for the Seventh Circuit · 2000
  3. Intermatic Inc. v. ToeppenDistrict Court, N.D. Illinois · 1996
  4. Lebas Fashion Imports of USA, Inc. v. ITT Hartford Insurance GroupCalifornia Court of Appeal · 1996
  5. Indianapolis Colts, Inc. v. Metropolitan Baltimore Football Club Ltd. PartnershipCourt of Appeals for the Seventh Circuit · 1994

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