Baig v. Coca-Cola Co.

ORDER

Blue Springs Water Company sold bottled water under the name “Naturally Zero Canadian Natural Spring Water” between 1998 and 2004. The company’s owner, Mirza Baig, has sued the Coca-Cola Company for trademark infringement in violation of the Lanham Act, see 15 U.S.C. § 1125(a). He alleges that' the names that Coca-Cola has given to its line of zero-calorie products, including Coke Zero and Sprite Zero, are confusingly similar to his Naturally Zero brand. The district court granted summary judgment to Coca-Cola. Because we agree with the district court that Naturally Zero is not a…