Legal Opinion

Mead Johnson & Company v. Abbott Laboratories

Court of Appeals for the Seventh Circuit

Decided January 5, 2000No. 99-2215PublishedCited by 74 opinions

1Opinion of the Court

EASTERBROOK, Circuit Judge.

“1st Choice of Doctors”, in a blue ribbon on a product’s packaging, conveys the message that more physicians prefer this product than any of its rivals. Does (must?) this phrase mean something more' — for example, that a majority of all physicians prefer the product, or that the preference is strong or based on particular grounds? The phrase appears on the packaging of Similac®, an infant formula made by the Ross Pediatrics division of Abbott Laboratories. More than a score of surveys show that pediatricians prefer Similac over Enfamil®, the second-place formula…

2Cases cited9 opinions

  1. Morales v. Trans World Airlines, Inc.Supreme Court of the United States · 1992
  2. W. R. Grace & Co. v. Local Union 759, International Union of the United Rubber, Cork, Linoleum & Plastic WorkersSupreme Court of the United States · 1983
  3. Russell v. FarleySupreme Court of the United States · 1882
  4. Conopco, Inc., D/B/A Van Den Bergh Foods Company, Plaintiff-Appellant-Cross-Appellee v. Campbell Soup Company, Defendants-Appellee-Cross-AppellantCourt of Appeals for the Second Circuit · 1996
  5. prod.liab.rep.(cch)p. 13,688 Rodney Todd, as Special Administrator of the Estate of Tiffany Todd v. Societe Bic, S.A., and Bic CorporationCourt of Appeals for the Seventh Circuit · 1993

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3Cited by74 opinions

  1. Clorox Co. Puerto Rico v. Proctor & Gamble Commercial Co.Court of Appeals for the First Circuit · 2000
  2. Pernod Ricard USA, LLC v. Bacardi U.S.A., Inc.Court of Appeals for the Third Circuit · 2011
  3. Habitat Education Center v. United States Forest ServiceCourt of Appeals for the Seventh Circuit · 2010
  4. Groupe SEB USA, Inc. v. Euro-Pro Operating LLCCourt of Appeals for the Third Circuit · 2014
  5. Auto Driveaway Franchise Sys., LLC v. Auto Driveaway Richmond, LLCCourt of Appeals for the Seventh Circuit · 2019

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