Legal Opinion
Clorox Co. Puerto Rico v. Proctor & Gamble Commercial Co.
Court of Appeals for the First Circuit
Decided October 3, 2000No. 99-1608PublishedCited by 287 opinions
1Opinion of the Court
LIPEZ, Circuit Judge.
“Más blanco no se puede” (Whiter is not possible) was the advertising tag line used by the defendant, the Proctor and Gamble Commercial Company, to sell its detergent, Ace con Blanqueador (Ace with whitener), in Puerto Rico. The Clorox Company Puerto Rico cried foul, complaining that no detergent brings out the white like its chlorine bleach when used with a detergent. Proctor & Gamble modified its pitch, inviting consumers to “Compare con su detergente ... Más blanco no se pue-de” (Compare with your detergent ... Whiter is not possible). Unimpressed by this change,…
2Cases cited25 opinions
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3Cited by287 opinions
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