Eli Lilly and Company v. Arla Foods USA, Inc.
Court of Appeals for the Seventh Circuit
1Opinion of the Court
Sykes, Circuit Judge.
In 2017 Arla Foods, a global dairy conglomerate based in Denmark, launched a $30 million advertising campaign aimed at expanding its cheese sales in the United States. Branded "Live Unprocessed™," the campaign covers all major media platforms and targets the growing market for all-natural foods. To that end, the ads assure consumers that Arla cheese contains no "weird stuff" or "ingredients that you can't pronounce"-in particular, no milk from cows treated with recombinant bovine somatotropin ("rbST"), an artificial growth hormone. The flagship ad in the campaign features…
Also in this document: Concurring in the judgment.
2Cases cited16 opinions
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- Castrol Inc. v. Pennzoil Company and Pennzoil Products CompanyCourt of Appeals for the Third Circuit · 1993
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