Williams v. Lifestyle Lift Holding, Inc.

¶1 The plaintiff in this action purchased a cosmetic surgery procedure known as the “Lifestyle Lift” after seeing it advertised on television as relatively quick and painless, unlike traditional cosmetic surgery. The procedure turned out to be much different than advertised. Where the marketing of a surgical procedure is deceptive and entrepreneurial, a jury may be permitted to find that the cost of the procedure is a consumer injury even if the plaintiff has alleged that the same procedure caused personal injury. We reverse summary judgment dismissal and reinstate the plaintiff’s claim under…