The Coca-Cola Company v. The Procter & Gamble Company

WELLFORD, Circuit Judge.

The Coca-Cola Company (Coca-Cola), which produces Minute Maid orange juice, filed a complaint alleging that commercials of Procter & Gamble Company (P & G) for its Citrus Hill Select orange juice misrepresent the production process and quality of Citrus Hill Select orange juice. Specifically, Coca-Cola asserts that P & G’s commercials emphasize a “heart of the orange” theme that implies that Citrus Hill Select is made only from the “heart” or cubed center of the orange, which makes Citrus Hill juice sweeter and better tasting than other juices. In fact, Coca-Cola…