General Mills, Inc. v. Chobani, LLC

MEMORANDUM — DECISION and ORDER

DAVID N. HURD, United States District Judge

I. INTRODUCTION

This is a dispute between plaintiff General Mills, Inc. (“General Mills”) and defendant Chobani, LLC (“Chobani”), direct competitors in the yogurt market, over what constitutes fair play in advertising. General Mills initially filed this action in the United States District Court for the District of Minnesota, asserting claims for false advertising pursuant to the Lanham Act, 15 U.S.C. § 1051 et seq., and related Minnesota state law against Chobani’s recently launched online, print, and television…