Legal Opinion

GoTo.Com, Inc. v. Walt Disney Co.

Court of Appeals for the Ninth Circuit

Decided February 2, 2000No. 99-56691PublishedCited by 412 opinions

1Opinion of the Court

O’SCANNLAIN, Circuit Judge.

We must decide whether two remarkably similar logos used commercially on the World Wide Web are likely to confuse consumers under federal trademark law.

I

The Walt Disney Company (“Disney”) appeals the district court’s grant of a preliminary injunction against it that was sought by GoTo .com (“GoTo”). The injunction prohibits Disney from using a logo confusingly similarly to GoTo’s mark. GoTo operates a web site that contains a pay-for-placement search engine, which allows consumers to locate items on the Web1 using a search algorithm weighted in favor of those…

2Cases cited23 opinions

Granny Goose Foods, Inc. v. Brotherhood of Teamsters & Auto Truck Drivers, Local No. 70Supreme Court of the United States · 1974
Amf Incorporated, a Corporation v. Sleekcraft Boats, a Sole Proprietorship, and Bruce E. Nescher, an IndividualCourt of Appeals for the Ninth Circuit · 1979
Brookfield Communications, Inc. v. West Coast Entertainment CorporationCourt of Appeals for the Ninth Circuit · 1999
E. & J. Gallo Winery v. Gallo Cattle Co.Court of Appeals for the Ninth Circuit · 1992
Federal Trade Commission v. Affordable Media, LLCCourt of Appeals for the Ninth Circuit · 1999

18 more not listed; retrieve them via the Exa API.

3Cited by412 opinions

Marlyn Nutraceuticals, Inc. v. Mucos Pharma GmbH & Co.Court of Appeals for the Ninth Circuit · 2009
Reno Air Racing Association, Inc. v. Jerry McCordCourt of Appeals for the Ninth Circuit · 2006
A&M Records, Inc. v. Napster, Inc.Court of Appeals for the Ninth Circuit · 2001
Network Automation, Inc. v. Advanced Systems Concepts, Inc.Court of Appeals for the Ninth Circuit · 2011
Entrepreneur Media, Inc., a California Corporation v. Scott Smith, an Individual Dba EntrepreneurprCourt of Appeals for the Ninth Circuit · 2002

407 more not listed; retrieve them via the Exa API.