Nutreance LLC v. Primark, LLC

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF MISSOURI EASTERN DIVISION NUTREANCE LLC, et al., ) ) Plaintiffs, ) ) vs. ) Case No. 4:18-cv-00098-SRC ) PRIMARK, LLC, et al., ) ) Defendants. ) Memorandum and Order This is a trademark infringement/false advertising case involving competitors in the nutritional-supplements market. Plaintiffs allege that Defendants orchestrate a scheme to publish sham reviews of Plaintiffs’ products online, on websites purporting to be independent and unbiased, but actually controlled by Defendants. These review sites include “rankings” of products that…