People for Ethical Treatment of Animals, Inc. v. California Milk Producers Advisory Board

Opinion

RUVOLO, J.

I

Introduction

Appellants People For The Ethical Treatment of Animals, Inc. and John Robbins (referred to collectively as PETA) appeal from a judgment of dismissal entered after the trial court sustained demurrers without leave to amend filed by respondent California Milk Producers Advisory Board (CMAB) to PETA’s amended complaint. PETA sued CMAB, inter alia, claiming its “Happy Cows” advertising campaign 1 violated California’s Unfair Business Practices Act (UCL), 2 Business and Professions Code 3 sections 17200 et seq., because the advertisements were false and deceptive. The…