Polar Bear Productions, Inc. v. Timex Corp.
Court of Appeals for the Ninth Circuit
1Opinion of the Court
OPINION
McKEOWN, Circuit Judge:
This intellectual property case pits the sport of extreme kayaking against the iconic American timepiece, Timex. In an effort to update its image, Timex Corporation (“Timex”) arranged with Polar Bear Productions (“Polar Bear”) to produce film footage featuring some of the stars of whitewater kayaking, paddling through exotic locales in North and South America and using equipment bearing the Timex logo. ■ The promotion was so popular with Timex that it just kept on ticking1, and continued using the footage well beyond any permission to do so. The result is a…
2Cases cited41 opinions
- Dairl Johnson Claudine Johnson v. Mammoth Recreations, Inc.Court of Appeals for the Ninth Circuit · 1992
- Two Pesos, Inc. v. Taco Cabana, Inc.Supreme Court of the United States · 1992
- Panavision International, L.P., a Delaware Limited Partnership v. Dennis Toeppen Network Solutions, Inc., a District of Columbia CorporationCourt of Appeals for the Ninth Circuit · 1998
- Sheldon v. Metro-Goldwyn Pictures Corp.Supreme Court of the United States · 1940
- Rodgers v. United StatesSupreme Court of the United States · 1947
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