Go2Net, Inc. v. C I Host, Inc.

Kennedy, J. —

This lawsuit involves a dispute over the meaning of “impressions,” a key term in Internet advertising. C I Host twice contracted with Go2Net to post advertisements on its website. The agreements provided that Go2Net would charge C I Host based on the number of “impressions” recorded by Go2Net’s ad engine count. C I Host refused to pay for the service, purportedly because it suspected that Go2Net was including visits by search engines and other “artificial intelligence” agents, as well as human viewers, in its count of impressions. Go2Net filed suit against C I Host to enforce the…