Baig v. Coca-Cola Co.

MEMORANDUM OPINION AND ORDER

JOHN Z. LEE, United States District Judge

Plaintiffs Mirza Baig and Blue Springs Water Co. allege that Defendant The Coca-Cola Company has infringed upon Plaintiffs’ trademark for “Naturally Zero” spring water through its use of the mark “ZERO” in connection with products such as “Sprite ZERO.” Plaintiffs argue under U.S. trademark law and Canadian trademark law that Defendant’s use of the “ZERO” mark results in reverse confusion to consumers. Defendant denies all wrongdoing and has counterclaimed seeking a declaratory judgment that, inter alia, it has neither…