Weisblum v. Prophase Labs, Inc.

OPINION AND ORDER

JESSE M. FURMAN, District Judge:

Plaintiffs Eli Weisblum and James Loren Gibbs bring this putative consumer class action against Prophase Labs, Inc. (“Prophase”) and its Chief Executive Officer, Theodore W. Karkus (together with Prophase, “Defendants”), alleging various federal and state claims arising out of their marketing and sale of Cold-EEZE cold remedy products (“Cold-EEZE”). At bottom, Plaintiffs allege that Defendants made false representations in marketing Cold-EEZE as effective in reducing the duration and severity of the common cold. Defendants move to dismiss the…