Leitzke v. Magazine Marketplace, Inc.

In this appeal, we decide that a contract to pay the plaintiff, Jacque H. Leitzke, $25,000, was not created when the number on his Winning Combination game piece matched six digits on the stamp sheet mailed to him by Magazine Marketplace, Inc., and he otherwise complied with the conditions of contest. We further decide that Leitzke's second cause of action under sec. 100.18, Stats., for deceptive advertising by Marketplace is barred because not brought within three years after the occurrence of the alleged unlawful act. Section 100.18(11)(b)3, Stats. We therefore affirm the judgment and…