Bonn v. Haubrich

Randy W. Bonn appeals from a judgment of the circuit court granting a motion to dismiss on the grounds that the evidence was insufficient to sustain a cause of action under sec. 100.18, Stats.

In this case, the parties argue whether sec. 100.18(1), Stats., applies to alleged misrepresentations made during the sale of jewelry from Haubrich to Bonn. The broader issue is whether sec. 100.18(1) applies in a case where there is no media advertising. We conclude that sec. 100.18(1) is applicable in this case. Accordingly, we reverse.

In February 1981, Randy Bonn attempted to liquidate a ruby that he…