Legal Opinion

American Express Co. v. Goetz

Court of Appeals for the Second Circuit

Decided February 4, 2008No. Docket 06-2184-cvPublishedCited by 23 opinions

1Per curiam

Many might associate the phrase MY LIFE. MY CARD, with advertisements for the American Express credit card featuring celebrity cardholders like Robert De Niro and Tiger Woods. But before American Express Co. (American Express) made the phrase famous, Stephen Goetz, the president of Gardner Design Group, LLC (Goetz), used a virtually identical slogan in a sales pitch to credit card companies. Goetz’s idea was to personalize credit cards by reproducing photographs selected by cardholders on the face of their cards. In search of clients, Goetz sent proposals to various credit card companies,…

2Cases cited9 opinions

  1. Edward Tocker v. Philip Morris Companies, Inc., Also Known as Altria Group, Inc., Kraft Foods Inc., and General Foods Corp., No. 04-5904-CvCourt of Appeals for the Second Circuit · 2006
  2. La Societe Anonyme Des Parfums Le Galion v. Jean Patou, Inc. And Michael Stramiello, Jr., Collector of Customs of the Portof New YorkCourt of Appeals for the Second Circuit · 1974
  3. Chance v. Pac-Tel Teletrac Inc.Court of Appeals for the Ninth Circuit · 2001
  4. Emi Catalogue Partnership and Emi Robbins Catalog Inc. v. Hill, Holliday, Connors, Cosmopulos Inc. And Spalding Sports WorldwideCourt of Appeals for the Second Circuit · 2000
  5. Gualandi v. AdamsCourt of Appeals for the Second Circuit · 2004

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3Cited by23 opinions

  1. Rockland Exposition, Inc. v. Alliance of Automotive Service ProvidersDistrict Court, S.D. New York · 2012
  2. New World Solutions, Inc. v. NameMedia Inc.District Court, S.D. New York · 2015
  3. FN Herstal SA v. Clyde Armory Inc.Court of Appeals for the Eleventh Circuit · 2016
  4. Lopez v. Gap, Inc.District Court, S.D. New York · 2012
  5. ESPN, Inc. v. Quiksilver, Inc.District Court, S.D. New York · 2008

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