Legal Opinion

Application of Sun Oil Company

Court of Customs and Patent Appeals

Decided May 28, 1970No. Patent Appeal 8320PublishedCited by 18 opinions

1Opinion of the Court

ALMOND, Judge.

Sun Oil Company brings this appeal from the decision of the Trademark Trial and Appeal Board, 155 USPQ 600 (1967), affirming the examiner’s refusal to allow appellant’s application to register “CUSTOM-BLENDED” for gasoline 1 on the ground that the mark is merely decriptive of applicant’s goods within the meaning of section 2(e) (1) of the Trademark Act of 1946 (15 U.S.C. § 1052(e) (1)) and because the evidence submitted has not clearly established a secondary meaning, denoting that the mark has become distinctive of appellant’s goods, within section 2(f) of the Act (15 U.S.C. §…

2Cited by18 opinions

  1. A.J. Canfield Company, a Corporation v. Honickman, Harold, an Individual and Concord Beverage Company, a CorporationCourt of Appeals for the Third Circuit · 1986
  2. Surgicenters of America, Inc., an Arizona Corporation v. Medical Dental Surgeries, Co., an Oregon Corporation Dba Medical Dental SurgicentersCourt of Appeals for the Ninth Circuit · 1979
  3. Quaker State Oil Refining Corp. v. Quaker Oil Corp.Court of Customs and Patent Appeals · 1972
  4. In re Andes Candies Inc.Court of Customs and Patent Appeals · 1973
  5. In Re Seats, Inc.Court of Appeals for the Federal Circuit · 1985

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