Ritholz v. City of Salt Lake

CROCKETT, Justice.

Price advertising of eyeglasses is prohibited by an ordinance of Salt Lake City. Its validity is here challenged.

Plaintiffs operate King Optical Company in Salt Lake City in which they sell eyeglasses to customers on prescription of licensed doctors and eye specialists.1 They engage in public advertising including the running of ads in local newspapers that they will sell any eyeglasses for the- uniform price of $8.98, which is conceded to be in violation of a Salt Lake City ordinance. The parts material to the attack here made upon it are as follows;

“No person, firm, [etc.]…