Housatonic Valley Publishing Co. v. Citytrust

The plaintiff was the publisher of several small daily and weekly newspapers in the western area of the state of Connecticut. The defendant is a bank operating primarily in the Bridgeport area with branch operations in some of the areas served by one of the plaintiffs newspapers. Several ads were placed in the paper between the dates of December 31, 1981, and March 18, 1982, and the bills for those ads were not paid when due.

The advertising was not placed by the defendant but by a firm called Creative Media. The defendant had created its own ads and used Creative Media (hereinafter CM) to buy…