Riley v. General Mills, Inc.

HASTIE, Circuit Judge.

This controversy is the aftermath of an unsuccessful scheme to promote the sale of the defendant’s gingerbread mix *69by offering purchasers of this product an opportunity to acquire school child accident insurance through applications enclosed in the mix packages. The plaintiffs, appellees here, are the insurance agents who at the suggestion of defendant’s advertising agency undertook the formulation and the steps necessary for the effectuation of this plan. They have sued General Mills for out-of-pocket expenses and for the loss of prospective commissions on insurance…