Body Rustproofing, Inc. v. Michigan Bell Telephone Co.

Plaintiff appeals as of right from a jury verdict of no cause of action.

The Michigan Area Ziebart Dealers Association (MAZDA), a nonprofit corporation of which plaintiff, Body Rustproofing, Inc., was a member, had a contract with defendant, Michigan Bell, for the publication of advertisements in defendant’s suburban Detroit yellow pages directories under the headings of "automobile undercoating and rustproofing” and "rustproofing”. In the year 1980-1981, MAZDA’s advertisements were omitted from the suburban directories because of an error on defendant’s part.

After the omission was discovered,…