Jordache Enterprises, Inc. v. Levi Strauss & Co.

MEMORANDUM OPINION AND ORDER

KRAM, District Judge.

In this action involving two nationally known manufacturers and distributors of jeans and jeans apparel, plaintiff Jordache Enterprises, Inc. (“Jordache”) moves, pursuant to Rule 56 of the Federal Rules of Civil Procedure, for summary judgment against Levi Strauss & Co. (“Levi”). Specifically, Jordache seeks an order declaring that its use of the trademark “Jordache Basics 101” 1 (1) is not likely to cause the public to be confused that jeans and jeans apparel sold in association with that mark are manufactured or are otherwise sponsored by…