Legal Opinion

The Prudential Insurance Company of America v. Gibraltar Financial Corporation of California, and Gibraltar Savings & Loan Association

Court of Appeals for the Ninth Circuit

Decided January 31, 1983No. 81-5874PublishedCited by 85 opinions

1Opinion of the Court

GOODWIN, Circuit Judge.

This dispute is about the likeness of a rock. Prudential Insurance Company of America alleges that Gibraltar Financial Corporation of California and Gibraltar Savings & Loan Association (collectively, Gibraltar) have misappropriated its corporate symbol, a picture of the Rock of Gibraltar. Prudential sued for injunctive relief alleging (1) infringement of a registered service mark under the Lanham Act, 15 U.S.C. §§ 1051-1127, (2) dilution of a registered service mark in violation of Cal. Bus. and Prof.Code §§ 14320-14330, and (3) unfair competition. Gibraltar…

2Cases cited28 opinions

  1. Polaroid Corporation v. Polarad Electronics CorporationCourt of Appeals for the Second Circuit · 1961
  2. United Drug Co. v. Theodore Rectanus Co.Supreme Court of the United States · 1918
  3. McLean v. FlemingSupreme Court of the United States · 1878
  4. Menendez v. HoltSupreme Court of the United States · 1888
  5. Union Carbide Corporation v. Ever-Ready Incorporated, a Corporation, and Mark Gilbert, an IndividualCourt of Appeals for the Seventh Circuit · 1976

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3Cited by85 opinions

  1. Stuhlbarg International Sales Company, Inc., a California Corporation, D/B/A Sisco v. John D. Brush and Company, Inc., a New York CorporationCourt of Appeals for the Ninth Circuit · 2001
  2. Clicks Billiards Inc., a Texas Corporation v. Sixshooters Inc., an Arizona Corporation Ronald R. Forbes, a Married Man Jane Doe Forbes, WifeCourt of Appeals for the Ninth Circuit · 2001
  3. Pierce v. County of OrangeCourt of Appeals for the Ninth Circuit · 2008
  4. E. & J. Gallo Winery v. Gallo Cattle Co.Court of Appeals for the Ninth Circuit · 1992
  5. Herb Reed Enterprises, LLC v. Florida Entertainment Management, Inc.Court of Appeals for the Ninth Circuit · 2013

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