Legal Opinion

Eveready Battery Co., Inc. v. Adolph Coors Co.

District Court, N.D. Illinois

Decided May 15, 1991No. 91 C 2712PublishedCited by 15 opinions

1Opinion of the Court

ORDER

NORGLE, District Judge.

Before the court is the motion of plaintiff Eveready Battery Company, Inc. (“Ever-eady”) for preliminary injunction. For the reasons discussed below, the motion is denied.

FACTS

This case arises from a recently made (and not yet aired) beer commercial 1 by defendant Adolph Coors Company (“Coors”) which spoofs a popular series of Eveready battery commercials featuring a pink mechanical toy bunny (the “Energizer Bunny”). 2 Eveready seeks to enjoin Coors’ use of the disputed beer commercial, alleging copyright infringement, trademark infringement under the Lanham Act,…

2Cases cited19 opinions

  1. Harper & Row, Publishers, Inc. v. Nation EnterprisesSupreme Court of the United States · 1985
  2. Roland MacHinery Company v. Dresser Industries, Inc.Court of Appeals for the Seventh Circuit · 1984
  3. TWENTIETH CENTURY MUSIC CORP. Et Al. v. AIKENSupreme Court of the United States · 1975
  4. Walt Disney Productions v. The Air PiratesCourt of Appeals for the Ninth Circuit · 1978
  5. McGraw Company v. Walt Disney Productions and Bally Manufacturing CorporationCourt of Appeals for the Seventh Circuit · 1986

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3Cited by15 opinions

  1. International Jensen, Incorporated v. Metrosound U.S.A., Inc., Dba L.A. SoundCourt of Appeals for the Ninth Circuit · 1993
  2. Deere & Company v. Mtd Products, Inc., Cross-AppelleeCourt of Appeals for the Second Circuit · 1994
  3. Lebas Fashion Imports of USA, Inc. v. ITT Hartford Insurance GroupCalifornia Court of Appeal · 1996
  4. NIKE, Inc. v. "JUST DID IT" EnterprisesCourt of Appeals for the Seventh Circuit · 1993
  5. Black Dog Tavern Co., Inc. v. HallDistrict Court, D. Massachusetts · 1993

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