Reinvention, Relevance and Long-Term Success: The Business Behind Customer Experience with Shep Hyken

[upbeat music] Hey, Mark.

Hey, Katie.

Hey, you wanna do a podcast?

Yeah.

Sweet. Okay. [laughs] Welcome to the Unforget Yourself Show, where we use the power of woo and the proof of science to help you identify your blind spots, get over your own bullshit-

[gasps]

[laughs] ... so that you can do the fucking thing you actually want to do.

Absolutely. I'm Mark.

And I'm Katie.

And we're the founders of Unforget Yourself, and the creators of the Unforget Yourself system. Look, being a business owner is tough.

Yeah.

With vulnerability and with humor-

Mm-hmm

... we'll be sharing with you the real stories behind the success of those brave and crazy enough to start their own business, and to show you that you're not alone.

You're not. Well, from the accidental entrepreneur to the laser-focused CEO, we have honest conversations about how they got to where they are today. We talk about the challenges that they faced and what they're currently dealing with in real time on their roller coaster journey. Along the way, we want to show you that it's, it's you. You are the most important asset in your business.

Yeah, you are. So let's cut the bullshit and start the show.

Enjoy.

Okay. Hello everyone, and welcome to the show. Now, just a quick interruption to your normally scheduled episode. It's okay to want more paying clients. Every business owner does. And so this is for you. Most coaches and consultants are out there doing everything, content, social media, networking, events, outreach, all of it, just to hopefully land the right clients. It costs you time, money and energy, and most of it doesn't work as well as you want it to. Or you could record simple conversations that actually creates clients. That's exactly what the profitable podcast system is designed to do. And as a bonus, that same conversation creates your content, makes an impact in the world and grows your visibility, all at the same time without extra effort. Now, you're probably thinking a podcast sounds hard and time-consuming. Well, not when we do it for you. You just show up, have great conversations exactly like this one, and we do the rest. Your time back, your energy back, and you'll have a system that pays for itself with one or two new clients. So no big audience needed, no becoming a marketer or an influencer, just the right people hearing your voice, feeling your energy and thinking, "I need to work with this person." So if that sounds good, head over to profitablepodcast.com and see exactly how this will work for your business. And now, onto your scheduled podcast episode. So today we have with us Shep Hyken, the founder of Shepherd Presentations, a customer service and experience consultancy that helps businesses create exceptional customer experiences, build loyalty, and drive long-term success. Through keynote speaking, advisory work, books and training, Shep helps organizations create customer-focused cultures that keeps customers coming back, drawing from more than four decades of experience working with companies across industries worldwide. Now, Shep's journey from starting his business at tw- just 22 years old to becoming a globally recognized thought leader and Hall of Fame speaker