From Founder-Led Sales to Predictable Growth: Zeeshan Qedwaee on Building a Global B2B Revenue Engine

Hello, everyone, and welcome to another episode of Telling My Story, the podcast where we uncover the journeys behind remarkable people and explore the experiences, ideas and lessons that can inspire personal and professional growth. I'm your host, Henry Chiwetelu, and today's conversation takes us into the world of technology. enterprise sales business growth and leadership building a great technology product is one thing turning that product into a predictable and scalable business is something completely different many technology companies reach a reach a certain level of success, but eventually hits a revenue plateau. The founders becomes responsible for most major sales. The sales process isn't consistent and closing large enterprise deal becomes increasingly difficult. So how do you build a commercial engine that can grow beyond the founder? Today, I'm joined by Zeeshan Quigwe. I don't know if I get the name correct.

It's all right. Zeeshan Kidwai.

Kidwai?

Yeah.

All right, an enterprise revenue architect and commercial advisor with more than 20 years of global sales leadership experience. Zeeshan has generated tens of millions in enterprise revenue and has worked with major corporations and Fortune 500 organizations across North America, Europe, and the Middle East. Today, he helps B2B SaaS companies technology exporters, and founders-led businesses build predictable global sales engine, shorten sales cycle, protect margin, and turn complex technology into measurable business outcome. In today's conversation, we explore enterprise sales, B2B growth, SaaS, AI, international expansion, value-based selling, CRM governance, and the founder-led sales track. Zeeshan, welcome to Telling My Story. It's a pleasure to have you here with us today.

Likewise. Thank you very much. Cautiously optimistic. Happy to hear what you have to ask and share my bit of failure with your audience so that they understand that not everything that we celebrate has to be the glorified side of entrepreneurship. There are things that we end up doing called failure and we just need to make truth with love. So happy to have that.

All right, Zeeshan, let's start with your journey. How did you get into the world of enterprise sales and eventually become a commercial advisor and revenue architect?

That's a brilliant question. So I started my journey in the UK, found a little niche, built a company where we were enabling or supplying uh semi-skilled to non-skilled labor to enterprise in uk but recession came company went to liquidation and i decided to come back to my native pakistan that's where the transition happened it was quite natural when i landed here in 2010 The IT market was like kind of at its early stage. I joined a friend of mine who was running a software agency. He needed some help with someone who can talk to the client, understand their requirement, and then translate them over to the technical team and make sure that the project or the product is being developed is exactly how the client envisioned it. So that's how it all started. One thing led to another. Before I know, I realized that there is a big segment of society that is relying on software houses that