Alfred Dunhill of London, Inc. v. Dunhill Tailored Clothes, Inc.

I agree that the decision of the board should be reversed but on a different basis than that of the majority. The district court in its findings of fact found inter alia:

“27. Defendant’s purpose in using the word ‘DUNHILL’ in connection with its business at its store at 65 East 57th Street was with the intent and for the purpose of trading upon plaintiff’s reputation and goodwill.

“28. A substantial number of members of the public were confused, mistaken or deceived by defendant’s use in its business of the word ‘DUNHILL,’ whether alone or with other language, into the belief that defendant…