Grupo Gigante SA De CV v. Dallo & Co.
Court of Appeals for the Ninth Circuit
1Opinion of the Court
OPINION
KLEINFELD, Circuit Judge.
This is a trademark case. The contest is between a large Mexican grocery chain that has long used the mark, but not in the United States, and a small American chain that was the first to use the mark in the United States, but did so, long after the Mexican chain began using it, in a locality where shoppers were familiar with the Mexican mark.
Facts
Grupo Gigante S.A. de C.V. (“Grupo Gi-gante”) operates a large chain of grocery stores in Mexico, called “Gigante,” meaning “Giant” in Spanish. Grupo Gigante first called a store “Gigante” in Mexico City in 1962. In…
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