Indiana Professional Licensing Agency and Indiana State Board of Dentistry v. Irfan A. Atcha, D.D.S.

VAIDIK, Chief Judge. ‘

Case Summary

[1] Dr. Atcha, a Dyer dentist, began an extensive advertising campaign marketing his expertise in modem implant and sedation techniques. Among other claims, he touted that his procedures are “too advanced' for most dentists, oral surgeons, and periodontists.” He also promoted himself as the “only licensed and certified advanced trained dentist to perform the IV sedation and dental care on his patients.” Undoubtedly to encourage potential clients to receive dental implants ■ from him, he used pictures to show that dentures combined with dental adhesives are…