Advertising Specialty Institute v. Hall-Erickson, Inc.

CUDAHY, Circuit Judge.

In 2001, Advertising Specialty Institute (ASI) and The Motivation Show entered into a contract that purported to form a “strategic alliance” to “promote the professional use of promotional products and distributors.” The parties agreed to provide “ASI with the right of first refusal concerning any activity, alliance, or opportunity concerning the promotional product/advertising specialty industry.” The present dispute arises from The Motivation Show’s eo-locating a trade show in Chicago with Promotional Products Association International (PPAI), which is ASI’s close…