Lizama v. H&M Hennes & Mauritz LP

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF MISSOURI EASTERN DIVISION ABRAHAM LIZAMA, et al., ) ) Plaintiffs, ) ) vs. ) Case No. 4:22 CV 1170 RWS ) H&M HENNES & MAURITZ LP, ) ) Defendant. ) MEMORANDUM AND ORDER Abraham Lizama purchased a sweater from defendant retailer H&M’s “conscious choice” collection. According to Lizama, he believed this meant his sweater was made using “more sustainable and environmentally friendly” manufacturing practices. According to Lizama, however, this product is not “environmentally friendly,” and he felt so misled by the representation that he now brings a…