McNeil Nutritionals, LLC v. Heartland Sweeteners, LLC
Court of Appeals for the Third Circuit
1Opinion of the Court
OPINION OF THE COURT
FISHER, Circuit Judge.
This appeal requires us to decide when the trade dress on the packaging of store-brand products is so similar to that of directly competing national-brand products as to create a likelihood of confusion among consumers. The plaintiff-appellant McNeil Nutritionals, LLC (McNeil) sells and markets Splenda, a highly successful national brand of sucralose, an artificial sweetener. The defendants-appellees Heartland Sweeteners LLC and Heartland Packaging Corp. (collectively, Heartland) package and distribute sucralose as store brands to a number of retail…
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